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The Australian retail sector is expecting a bumper Christmas spending period this year with the National Retail Association (NRA) releasing its pre-Christmas and Boxing day trade projections that show Australians are expected to spend more than a billion dollars a day during the busiest trading period of the year.

This is great news for retailers who often rely on this busy time to boost sales, but in order to capture the attention of a (quite literally) crowded marketplace during the noisiest retail period of the year, retailers need to be savvy about consumer engagement.

With 2013 almost behind us and the Christmas retail trade predicated to be the highest post GFC, we look back in this two part article we look back at on some of the retail predictions.

As retail technologies continue to evolve, there’s an increasing number of opportunities to differentiate, as well as more challenges retailers must face, here are a number of them

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