What is it that makes a brand’s positioning effective? Is it a quirky logo? Creative tone? Clever marketing? Well, many would argue you need all of these in a holistic approach to be successful.

Licensing Linux as Open Source (GPL) in 1992 proved to be a major milestone to the success of the Operating System (OS) created by Linux Torvalds. Twenty years on, Linux is one of the more successful OS and a de-facto standard for website hosting servers.

When it comes to choosing retail software is ‘best of breed’ really the best option? Sure if it was a perfect IT world then having the best option of anything would seem to be the obvious preference. The problem is it’s not that straight forward. There are so many touch points that must be taken into consideration on top of purely the applications. These include integration, implementation, training, future upgrades and support just to name a few.

As a customer, I have the preconceived expectation that if I purchase online, it will be cheaper than going in-store.  I suspect websites such as eBay and Deals Direct has contributed to building this perception by aggressively advertising discounted products.  In today’s blog, I challenge the theory that online should be cheaper than in-store and give 10 easy to follow tips on how to balance a traditional outlet shop vs. an online store.

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