Over the years we have witnessed changes to attitudes towards the environmental impact of business.

More organisations are becoming proactive in their corporate social responsibility, enacting policies and procedures to ensure that they coexist with their environment rather than become the cause of problems.

Pronto recently announced that we were working with Nike Australia retail partner, Retail Prodigy Group.

Retail Prodigy Group holds the master franchise agreement with Nike in Australia and has established three Nike flagships brand stores in this country since July 2011. The company also has ambitions to grow its Australian footprint further – pun intended – to meet growing demand for the great products Nike sells.

This week, the ERP channel speaks to Paul Goepfert, Pronto Software’s Marketing Manager, about the uptake of integrated enterprise resource planning (ERP) and business intelligence (BI) and how businesses should think about integrating these solutions in future.

What is it that makes a brand’s positioning effective? Is it a quirky logo? Creative tone? Clever marketing? Well, many would argue you need all of these in a holistic approach to be successful.

I recently attended Kickstart, an annual technology conference that takes place on the Gold Coast, Queensland.

Kickstart is unique because it brings together around 50 of Australia's leading technology media and gives IT vendors the opportunity to discuss what's happening in the IT industry. It also gives us a chance to discuss our view on how we see the news agenda taking shape for the year to come.

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