With the Christmas frenzy behind us and positive revenue figure starting to emerge for both online and bricks and mortar retailers, we look towards 2014 and some of the evolving Omni-channel initiatives.

As a customer, I have the preconceived expectation that if I purchase online, it will be cheaper than going in-store.  I suspect websites such as eBay and Deals Direct has contributed to building this perception by aggressively advertising discounted products.  In today’s blog, I challenge the theory that online should be cheaper than in-store and give 10 easy to follow tips on how to balance a traditional outlet shop vs. an online store.

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