The Australian retail sector is expecting a bumper Christmas spending period this year with the National Retail Association (NRA) releasing its pre-Christmas and Boxing day trade projections that show Australians are expected to spend more than a billion dollars a day during the busiest trading period of the year.

This is great news for retailers who often rely on this busy time to boost sales, but in order to capture the attention of a (quite literally) crowded marketplace during the noisiest retail period of the year, retailers need to be savvy about consumer engagement.

Providing customer service has been around since people started doing business together. The challenge for retailers in the Omni-channel digital age is evolving at the speed of the customer.

For retailers, there’s a quite storm known as Omni-channel that’s highlighting the importance, understanding and appreciation for the science of supply chains and logistics.

The revolution in retailing that has happened as a result of the explosion in online shopping has prompted a similar transformation of the supply chain. In part one of this article we looked at the explosion of omni-channel retailing. In part two we dissect how omni-channel initiatives can impact the retail supply chain:

The revolution in retailing that has happened as a result of the explosion in online shopping has prompted a similar transformation of the supply chain. Together, the best supply chain businesses and mid-market retailers are racing the clock to work out how....

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