As retailers we are constantly managing transactions, from purchasing to promotions through to sales and service. The question is are we capturing it efficiently and translating it effectively?

As retailers we are constantly managing transactions, from purchasing to promotions through to sales and service. The question is are we capturing it efficiently and translating it effectively?

Can a retailer simply use cliché marketing schemes anymore to entice customers into thinking that by shopping with them you’ll always be paying the lowest price and if not they will match or beat it?

Policies or procedures are seen as an important business methodology to ensure there’s a defined workflow for staff to efficiently manage tasks. The question that businesses might want to ask though is, how the policies will affect their staff, customers and IT systems.

Empowering managers and staff with relevant information on the retail floor could reap increased revenue benefits.

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