Providing customer service has been around since people started doing business together. The challenge for retailers in the Omni-channel digital age is evolving at the speed of the customer.
Technology and data offer great insights into business; and mining information provides us with products and services we could only dream about a few years ago.
It was never so obvious to me than having to drive in a new city in one of my recent business trips. Without Google Maps, it would have been much harder. This type of application is only possible through massive collection of data, big data.
As a small and medium business, what is the first step in your journey to leverage technology and data?
With mobile apps becoming so intrinsic and ubiquitous, we as consumers have become the greatest critics on app user experience and useability. Sparse design, no visual clutter, minimal colour palette, crisp typography and clear navigation have all become design attributes we now expect in apps designed for individuals, and from a commercial aspect, service organisations. So now in the field services sector the demand for slick, easy to use mobile apps is growing and so too is their purpose and role with regards to the collection of data.
As we move into the second half of 2014, storing information in the cloud is nothing new. Yet businesses should ensure its cloud solution is cutting edge to differentiate from their competitors.