Set and forget
The best outcome you can hope to achieve when investing in database technology is to install the technology and forget about it.
Why is a database better forgotten? After working with SMEs for the past 12 years, I know first-hand that the less they hear about their IT infrastructure, the better. A company’s database needs to be rock-solid, so it can focus on adding value to its business.
SMEs often don’t have the IT staff or in-house database administration skills to manage their IT infrastructure. More often than not, IT is just a tool to deliver the products or services of the business. There is little focus on the latest and greatest software trend – after all, defining indexes, managing backups and clearing logs doesn’t add any value to the business. Many SMEs aren’t using the most up-to-date software – why change something that works? An obvious example is the popularity of Windows XP, which many companies still use despite it being 10 years old.
Peace of mind
SME IT vendors like Pronto Software have long understood this point and are providing set-and-forget solutions to their customers. Pronto has embedded a database in its integrated products so you don’t need to waste time buying or maintaining one. We know SME’s highly value this peace of mind because in 90% of cases, they immediately go with the infrastructure we suggest.
When shopping for a new database for PRONTO-Xi, we valued this peace of mind above other enticing but often useless features. In the end, we chose the Informix database. It’s less well known perhaps but it certainly ticks all the boxes for our SME customers. After all, who cares if a database runs a millisecond faster or slower when retrieving data, or can do somersaults to keep you entertained? This doesn’t bring you peace of mind knowing your database will remain stress-free.
Of course, SME customers also have the option of a cloud solution, where at least part of their IT infrastructure is hosted elsewhere. This brings a raft of benefits and issues, but is the subject of another blog, so I won’t go further here.
We consistently receive great feedback from customers about how easy it is to forget their invisible database. One SME mentioned that its enterprise resource planning server hadn’t needed rebooting in 12 months. When we asked where the server was located, staff had no idea. (We finally discovered it in the corner of the purchasing officer’s office!)
My advice to companies looking for any business software is to ensure that IT remains a tool, not a cause for concern. Make sure you purchase integrated infrastructure for peace of mind and look beyond the marketing hype. You may find some hidden gems that will give you a competitive edge in your industry.
Marketing Manager, Pronto Software