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Show stealing stands at CeBIT 2012

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Bold, engaging and amazing; three words used to describe the range of stands designed by clever exhibitors at CeBIT 2012 in Australia.

Having just one day to explore the exhibition, I found myself gravitating towards those stands which had a creative edge, and judging by foot traffic (which appears to be up), I was not alone.

So who stood out to be at this year’s conference?

The bags - Almost every delegate in the building is holding a yellow Dell bag, which staff are fiercely distributing.
Balcony bar - Yes, this stand has an actual balcony. Join other delegates upstairs for refreshments. What a great way to encourage conversation at a nice comfortable vantage point.


Technology enclosure - The stands design is stunning, a half sphere ‘enclosure’ if you will, all linked by bright blue panels which grabbed my attention from the distance. Inside the stand are tables with the latest Samsung technologies for delegates to experience hands on.


Mad Max - If someone had told me that Lenovo had based their stand around an old beat up ‘mad max’ style motorcycle with laptops hanging off it, I would have laughed. Strangely enough, it looks terrific. Lenvos centrepiece had me intrigued and voluntary engaging with their staffers.


Pronto Software
The massive globe - One may think that this may be a little bias, but the Pronto light bulb is simple stunning. Hanging high above the stand, the gigantic globe can be seen from all angles of the building. The open plan stand features easy to access collateral, plus freebies such as baseball caps and funky ‘P’ shaped USB sticks.


Drivers seat - Generating lots of interest is HP’s video game arcade, a three TV panel set up where delegates can race to beat the clock. While initially I wasn’t interested in learning more about HP products, much like the Lenovo stand I found myself exploring products on exhibit.


Photo suite - I’m not a huge fan of interactions at stands that include filming or taking photos of delegates (I find it a little creepy), though LG did it with style. Upon entering the stand you’re invited to willingly have a photo taken, which is edited on their 40+ inch touch monitor to include a title and frame, before it’s swiped off to an even bigger screen on video loop. I’m still not sure what purpose this serves or how it can be used in business, though the experience was fun and had people attracted to discover the range of LG products.


It’s great to see so much interest in CeBIT. I was told by a friendly CeBIT staffer that last year’s total attendance was around 30,000, and that this year 35,000 had already registered before the event even began.

The messages from exhibitors have finally shifted from the ‘doom and gloom’ of the GFC to how businesses can adapt to forward thinking.

CeBIT is at the Sydney Convention and Exhibition Centre, finishing Thursday 24th May.

I’d be interested to read your thoughts on what stands stood out this year at CeBIT. Feel free to post comments below.

Steven Pullen

Steven Pullen

Steven Pullen is the Operations Manager for digital marketing company Strategic Partners Connected.

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