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The Amaze Factor!

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Consumers are changing… so are our retail stores.  In this blog I won’t discuss the new trends like omni-channel, store layout, and more; I will focus instead on the higher objective which should be the starting point of all these retail initiatives.

Most retailers are already sophisticated. Many now have an eCommerce website, capture customer data and spend so they can proactively adjust their store layout to optimise sales. These aspects of retail were differentiators in the past, but not anymore in a mature industry. So, how can you further differentiate and get customers walking in your store instead of the alternatives across the road? The key word is “amaze”.

You need to find your own “amaze factor” that will get customer in your door and more importantly, get them to come back. The “amaze factor” is different for everyone and in many cases, gut feel proved pretty effective. Your Amaze Factor could be price, relationship, brand, location, convenience, service, etc.

But with the rapid transformation of retail, you will need more information and flexibility to adjust rapidly to customers’ sentiment and needs. What is your Amaze Factor today may not be the same one tomorrow!

To adjust in real time you need to be able to rapidly and cost-effectively manage your store layout or your website design. You also need to have the ability to create promotions in minutes instead of hours, and identify the exceptions in your stores for immediate action.

This is where fully integrated technology like Pronto Xi can help. When your back office, POS units, website and Business Intelligence systems are all working as one ecosystem, you are empowered to track good and bad trends in your business in real time, and adjust to the change more rapidly.

Let’s say  you notice a spike in umbrella sales during the morning (and yes it’s raining outside)  you proactively place them at the store entrance to attract more customers.  There are plenty of similar examples where monitoring the environment and responding rapidly can reap benefits to the business – particularly if you can action these initiatives quickly. Don’t forget that your sales people are your eyes and ears, so involve and empower them to provide details to the system so you can translate it into amaze initiatives.

We want to know what you think your “Amaze Factor” is, and how has it changed over time? How have the proactive changes made a difference to your business?

Paul Goepfert

Paul Goepfert

Paul Goepfert is the Marketing Manager for ERP vendor Pronto Software. @PaulGoepfert

1 Comment

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    17 July 2013

    Hey there! This is my 1st comment here so I just wanted to give a quick
    shout out and say I truly enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that go over the same topics?
    Many thanks!

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