You need to find your own “amaze factor” that will get customer in your door and more importantly, get them to come back. The “amaze factor” is different for everyone and in many cases, gut feel proved pretty effective. Your Amaze Factor could be price, relationship, brand, location, convenience, service, etc.
But with the rapid transformation of retail, you will need more information and flexibility to adjust rapidly to customers’ sentiment and needs. What is your Amaze Factor today may not be the same one tomorrow!
To adjust in real time you need to be able to rapidly and cost-effectively manage your store layout or your website design. You also need to have the ability to create promotions in minutes instead of hours, and identify the exceptions in your stores for immediate action.
This is where fully integrated technology like Pronto Xi can help. When your back office, POS units, website and Business Intelligence systems are all working as one ecosystem, you are empowered to track good and bad trends in your business in real time, and adjust to the change more rapidly.
Let’s say you notice a spike in umbrella sales during the morning (and yes it’s raining outside) you proactively place them at the store entrance to attract more customers. There are plenty of similar examples where monitoring the environment and responding rapidly can reap benefits to the business – particularly if you can action these initiatives quickly. Don’t forget that your sales people are your eyes and ears, so involve and empower them to provide details to the system so you can translate it into amaze initiatives.
We want to know what you think your “Amaze Factor” is, and how has it changed over time? How have the proactive changes made a difference to your business?