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As we move into the second half of 2014, storing information in the cloud is nothing new. Yet businesses should ensure its cloud solution is cutting edge to differentiate from their competitors.

For the past few years there has been much discussions around how mobility will impact retail and the customer experience. So will 2014 be the watershed year where technology enablement and customer experience are finally in harmony? 

Cloud, Mobile, Big Data Analytics and Social were the key themes of the IBM’s IT Conference held in Singapore this past week.

As a technical marketing professional concerned with the needs of the average small to mid-sized business, I wanted to make my own mind up whether this was all marketing hype or if there was some real value I could take home to share with our clients on the benefits that could be gleaned for their businesses.

In part two of this article we looked at three components worth consideration when creating or managing a mobile strategy. These included digital advertising, incorporating traditional email and digital loyalty.

In this third and final part we focus on another three surrounding customer service, digital payments and mobile platforms

If you’re staying on top of the news or watching the technology radar then this observation is not going to take you by surprise. In a recently published survey by BRW and the Australian Communications and Media Authority there are now more than 8.5 million or 49% of the adult population using smartphone. This figure is quite telling given that only a couple of years ago it was 38%. What is more interesting about this figure is who was targeted in the survey. Adults although more affluent then their younger counterparts are not typically the technology adopters or advocates. This means that the culture, cost and ease of use barriers have been surpassed, with the real focus at hand now on reaching out to the mobility enabled marketplace.

In part one of this article we focus on three key touch points to managing a successful mobile strategy:

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